The top 10 cosmetic brands in the world are not in any particular order. There are a few brands that stand out from the crowd, and there are also a few that are falling out of the top 10. The list is compiled by Brand Finance, which indicates that leading multinationals are dominating the market, but smaller companies are gaining ground. In fact, four of the top 10 are set to reach double-digit billion-dollar revenues in 2021. Despite this, colour cosmetics will be hit the hardest by global lockdowns.
Alpha-H is a sustainable skincare brand made in Australia’s Gold Coast. The company’s high-quality products are designed to give the skin a glow. Kylie Minogue is one of the brand’s celebrity fans, and the brand sells a bottle of its Liquid Gold exfoliator every 30 seconds. With its innovative formulas, Alpha-H is a top cosmetics brand.
Maybelline has long been a staple of the cosmetics industry. It started out in 1915 and is most known for its incredibly successful mascara line. It continues to impress with new launches and tried-and-true staples. It also has a very high price point in some countries. However, this is a small price to pay to receive top-quality products from this brand. Its reputation as a top brand of cosmetics has made it a worldwide phenomenon.
With the addition of the Kylie Cosmetics brand, the Christian Dior brand has surpassed the No. 1 spot in the list of top cosmetic brands in the world. Due to the success of its Rouge Dior make-up and Miss Dior Roses N’Roses fragrance, the brand is predicted to climb the list to number three in 2020. The company is one of the largest luxury goods conglomerates in the world. The company owns a wide range of brands, including the prestigious Chanel and Gucci.